“How to build a profitable & sustainable photography business”
Join me for an interactive workshop that will cover what I’ve identified as 5 key elements in running a successful photography business.
Branding goes beyond a logo and a website; It’s a clear, concise and purposeful message you present that tells potential clients what your business is known for. We will take a look at successful companies and how branding is the foundation of everything they do. Once you’ve discovered your brand, it needs to be intertwined into every part of your business, so that you can effectively communicate what sets you apart.
Pricing is about knowing your costs and how to price yourself so that your business can be profitable. We will dig deep into the costs of running a business, the profit you’d like to make, how to know what your making per hour, and properly pricing yourself for the current stage of your business.
From the initial inquiry to the delivery of images and albums, the way you approach client interaction has a lot more to do with branding than you think. Every part of the client interaction process needs to be intentional, and supportive of your overall brand.
Building a strong referral base is the best way to book more weddings; many sources are often over- looked, yet can prove crucial for your business. Throwing your net wide, and receiving inquiries from a variety of sources, is vital for long term success in the competitive wedding photography industry.
On the PHOTOGRAPHY DAY we will cover the formula that is behind every photograph that I take. The wedding day moves fast, and you have to think on your feet. Having a process is key to capturing those split second moments that happen at every wedding.
Here are a few testimonies from people who have attended previous workshops:
“Morby Photography is a phenomenal photography business. You can see Mike’s work all over the place, displaying the volume of creative and technical content he is known for. What you don’t see is the business end of the photography business. This is the aspect that really brings in the clients. Without it most businesses are likely to fail, or at least struggle to be highly successful. Mike embraces the business, and loves to help others embrace it as well. He is a remarkable teacher and really knows how to convey his skills as a businessman. He talked me into staying for the business portion of his wedding workshop, and I was blown away with the content. More importantly, I was able to easily comprehend what he was teaching. I have been implementing his teachings into my personal business and have been seeing favorable results.” – Michael Buehlar
“The photographic techniques I’ve learned in Mike’s workshop have been invaluable tools for my business. He is an expert in his field, a true professional and is a great mentor. Even though the workshop is over, he is still happy to answer questions and offer advice.” – Eliza Taylor
“The Morby Photography Workshop was exactly what we needed to take our business to the next level. Mike’s guidance on pricing, client interaction and branding was extremely helpful. I think some photographers may not realize when starting out, that running a successful photography business isn’t all about taking beautiful images. That is certainly part of it, but you also have to know how to book the right clients, manage their expectations, develop a strong brand, understand your bookkeeping and finances, etc. I can say without a doubt that Mike’s advice on potential wedding client meetings has changed our business. Mike talked about his client meetings, how he structures and leads them, and it encouraged us to do the same. Now, our meetings are structured and intentional. We book 90% of clients we meet with in person, and have also found that they book higher packages with albums and engagement sessions. As a result, we’re shooting more and making more money. We couldn’t be more pleased with what we learned at the workshop and would encourage any photographer to attend and soak it in!” – Jenna and Michael Beard